Zuboo Intensifies “Dual Million” Strategy with Successful Hangzhou Summit, Seizing Battery Swap Opportunities

Zuboo, a prominent player in China's electric two-wheeler industry, recently convened its high-profile Hangzhou Market Peak Season Strategy Launch Conference. The event underscored the brand's aggressive push to dominate the critical Zhejiang market during the traditional sales boom and non-compliant vehicle replacement cycle.

On July 30, 2022, Zuboo's strategy conference, themed “Gathering Momentum for a Wise Future, Embracing the Leopard's Future,” was held in Hangzhou. The conference aimed to solidify the brand's regional dominance and lay another cornerstone for achieving its ambitious “Dual Million” strategic objectives.

The event was attended by top company leadership, including Chairman Wang Luhua and Vice President Wang Xiaofei, alongside the General Manager of Hangzhou Leopard Trading Co., Ltd., Dai Linyong, and regional distributors.

Explosive Growth and Strategic Focus on Zhejiang Replacement Initiative

A key highlight was the announcement of exceptional performance in the region. From January to July 2022, the Hangzhou Operation Center reported a staggering year-over-year sales growth exceeding 400%, alongside continuous breakthroughs in brand influence and channel market share.

Chairman Wang Luhua emphasized Zhejiang's provincial battery replacement program as a central industry focus and a vital pathway for Zuboo's “Dual Million” strategy. He noted that the brand had already achieved leading positions in both market presence and sales volume within this replacement campaign.

To capitalize on this opportunity, the company established a dedicated “Zhejiang Battery Swap Task Force” early in the policy cycle. This team has driven initiatives including database development and enhanced R&D for new national standard-compliant products, all designed to empower dealers.

Launching a Competitive Product Matrix for the Peak Season

The conference also served as a platform to unveil a robust product lineup tailored for the peak season and the specific demands of the Zhejiang market.

Ye Zhongzheng, R&D Director of the Group, presented the “2022 National Standard Vehicle Portfolio Framework” from the Zhejiang base, covering eagle, turtle, and bull-style models. From the Tianjin base, R&D Director Xu Xu detailed product planning focused on simplified models, highlighting seven key improvements in areas like shock absorption and braking performance to enhance ride comfort and differentiate the products.

Context and Nationwide Momentum

This Hangzhou conference was part of a series of nationwide marketing activities launched after the brand's grand national “Peak Season Marketing Strategy Launch Conference” held on June 27, also in Hangzhou. The national event unveiled a comprehensive three-year strategic plan and key new products, setting the stage for the subsequent regional deep-dive meetings.

Following the national launch, similar strategic conferences were successfully held in key regions like Shijiazhuang, Yunnan, Shangqiu, and Fengcheng, building tremendous market momentum for the brand's peak season offensive.