“Zuboo Roar” 2025 Kick-off Conference Setting the Course for Future Growth

Important Meeting

“Zuboo Roar” 2025 Kick-off Conference

Setting the Course for Future Growth

In February, the Zuboo “Zuboo Roar” 2025 Kick-off Conference was held with explosive energy in Taizhou.

The Group’s 2025 overall strategy and Q1 marketing strategy were officially unveiled. Centered around “building good vehicles, building good stores, and building strong teams,” the conference laid out key strategic deployments, aiming to achieve new sales breakthroughs across the domestic market, foreign trade, and e-commerce channels.

“Build Good Vehicles, Build Good Stores” Strategy Advancement Meeting

Sounding the Zuboo Roar for the 2025 Charge

On March 28, during the Tianjin Exhibition, Zuboo successfully held the “Build Good Vehicles, Build Good Stores” Strategy Advancement Meeting in Tianjin, sounding a powerful note for high-quality development in the new national standard era.

Zuboo Group Chairman Wang Luhua released the company’s 2025 core strategy: “Build Good Vehicles for Users,” and the market action path: “Build Good Stores in the Market.” Through multi-dimensional upgrades, Zuboo aims to seize overtaking opportunities in the new national standard era and powerfully ignite Zuboo Roar 2025.

Chongqing Base Officially Commences Production

The Fifth Major Manufacturing Base Sets Sail

On June 27, Zuboo marked another milestone moment in Chongqing as its fifth major manufacturing base officially commenced production, adding a new intelligent manufacturing hub. Together with bases in Zhejiang, Jiangsu, Tianjin, and Guangxi, it forms a nationwide production capacity network.

The Chongqing base is a key strategic move for Zuboo’s deep cultivation of the Southwest China market, with a total investment of RMB 200 million and an annual capacity of 300,000 units. It injects new momentum into the “Build Good Vehicles for Users” strategy and becomes another shining name card of Chongqing intelligent manufacturing echoed nationwide.

2025 Marketing Summit

Setting Sail Toward Value-Based Competition

On June 27, the “Ride the Momentum, Set Sail Toward the New” 2025 Marketing Summit was grandly held in Chongqing, announcing a strategic transformation to the industry.

At the summit, Chairman Wang Luhua set the strategic tone: in the new national standard era, “Build Good Vehicles for Users” is Zuboo’s only and unwavering path forward. Strategic transformation is imperative. Zuboo will adopt an “internal and external enhancement” approach—strengthening internal fundamentals and boosting external market combat power—to complete a strategic shift from scale expansion to value creation.

Third-Quarter Peak Season Mobilization Conference

Sounding the Charge for the Peak Season

In July, the “All Hands Fully Charged, 100-Day Sprint” Zuboo 2025 Mid-Year Marketing Conference and Q3 Peak Season Mobilization Conference was held in Taizhou.

At the conference, the Q3 marketing plan, sales sprint targets, execution strategies, promotional plans, and new product matrix were fully unveiled, outlining a clear strategic blueprint and sounding the horn for a decisive peak season victory.

Event Marketing

The 2nd Mini Marathon Invitational

Launching a High-Energy New Chapter

On February 8, the second Zuboo Mini Marathon Challenge kicked off with explosive enthusiasm at Taizhou Botanical Garden. The event promoted sportsmanship, showcased the Zuboo spirit, and inspired an upward, fighting mindset.

Through this event, Zuboo bound its energetic and progressive corporate image with the marathon spirit, injecting stronger and faster aspirations into its corporate culture and conveying a positive brand attitude to the public.

Zuboo & Tianneng Joint Initiative

Launching the “Four Extremes of China” Extreme Challenge

Zuboo partnered with Tianneng Battery to launch the “Four Extremes of China” Extreme Challenge, bravely venturing into the West Extreme, South Extreme, East Extreme, and North Extreme. With a spirit of extreme exploration, both parties embarked on a low-carbon journey integrating breathtaking landscapes with ultimate challenges.

First Stop – West Extreme: the westernmost boundary of mainland China, known as a “geological textbook.” Chairman Wang Luhua personally led the team across deserts, Gobi, canyons, and snow mountains, successfully conquering the West Extreme and creating new riding milestones—delivering a hard-core answer to the core value of “Build Good Vehicles for Users.”

Second Stop – South Extreme: the southernmost point of mainland China. Zuboo fearlessly tackled water crossings and rode alongside waves, using two wheels to measure the vast beauty of the homeland and writing new endurance legends.

Third Stop – East Extreme: the Zuboo & Tianneng Battery East Extreme “Chasing the Light” journey measured unknown coastlines by wheels, welcoming the nation’s first ray of sunrise.

Fourth Stop – North Extreme: Mohe, the northernmost and coldest region. Chairman Wang Luhua served as Chief Challenge Officer, traveling thousands of kilometers for hands-on testing and conquering extreme cold, delivering a perfect score at -35°C. Through this extreme cold challenge, Zuboo transformed China’s coldest land into a quality badge, making “Build Good Vehicles” tangible and visible.

Advertising Campaign

Hard-Core Domination of High-Speed Rail Stations

Seizing the Spring Festival Travel Rush Opportunity

Capitalizing on peak Spring Festival travel flows, Zuboo partnered with Tianneng for deployment, launching hard-core advertising across major high-speed rail stations in Hangzhou, Ningbo, Wuxi, Zhengzhou, Taizhou, and other core cities nationwide—accompanying hundreds of millions of people on their journey home.

With high-traffic coverage, eye-catching visuals, and massive exposure, the campaign boosted brand voice to the top at the start of the year and successfully seized the high ground of Spring Festival marketing.

Dual Rail Domination

Harvesting Top-Tier Exposure

In March, Zuboo and Tianneng Battery executed precise placements across both high-speed rail and metro systems, achieving strong exposure for key products, brand slogans, and brand ambassador Zheng Kai—harvesting top-tier visibility and leading the replacement wave with hard-core momentum.

Major Exhibitions

Shining In South China

Securing Strategic Positions for the Peak Season

In June, Zuboo showcased multiple blockbuster products at the South China Exhibition, presenting a luxurious product feast.

Leveraging the exhibition as a springboard, Zuboo demonstrated its leading mobility solutions and its determination to deeply cultivate the South China market.

Guangxi Exhibition Debut

Flagship Models Stun the Audience

On August 19, Zuboo brought flagship models, star bestsellers, and benchmark vehicles to the Guangxi Exhibition, delivering high-quality vehicles tailored to local needs and supporting the vigorous development of the electric vehicle industry.

Full Matrix Appearance at Zhejiang Exhibition

Explosively Igniting the Venue

On October 11, Zuboo presented a full product matrix at the Zhejiang Exhibition—including leisure tricycles, high-speed electric motorcycles, simplified models, and female-oriented models—using innovation to interpret the “Build Good Vehicles for Users” strategy. The full-category lineup sent a strong signal of comprehensive strategy execution to the industry.

Foreign Trade

Two Powerful Appearances at the Canton Fair

Accelerating Globalization Strategy

At the Spring Canton Fair, Zuboo showcased multiple flagship electric motorcycles, demonstrating its strength as an all-round electric motorcycle manufacturing expert.

At the Autumn Canton Fair, Zuboo presented multiple premium electric motorcycles, strengthening brand influence and momentum, and accelerating the pace of global expansion.

Strategic Move into Sri Lanka

Upgrading the Globalization Strategy

On September 21, Zuboo announced the establishment of an operations center in Sri Lanka, marking a key leap from product export to brand globalization.

By combining local user needs and usage scenarios, Zuboo will develop more high-quality vehicles to support full-speed global expansion, benefiting more users worldwide.

Shining at the Sri Lanka Hockey League

Driving an International Brand Surge

Zuboo sponsored the Sri Lanka Hockey League, forming a deep partnership with the country’s oldest sporting event, achieving strong brand exposure and extending influence across South Asia.

Through the combined strategy of “operations center establishment + event sponsorship,” Zuboo accelerates its global journey at full speed.

Comprehensive Upgrade of Foreign Trade Business

Targeting 300,000 Units Annual Capacity

In December, Zuboo’s Foreign Trade Division underwent a comprehensive strategic upgrade, commissioning over 40,000 square meters of modern facilities and targeting an annual capacity of 300,000 units.

Integrating efficient offices, lean manufacturing, and cutting-edge R&D, the division significantly enhances delivery efficiency, empowering operations across 35 countries and regions, and accelerating the global export of high-quality vehicles.