Zuboo Leaps Into 2026: Vitality Run and New Year Kick-off Convention Successfully Held

Spring is surging, and the war drums are sounding. From February 27th to 28th, the "Full Horsepower · Sprinting Toward the Future" Zuboo & Taizhou University Graduate School Vitality New Year Run and 2026 Opening Strategy Conference were grandly held. The entire Zuboo team gathered to start the new journey with a running posture and high morale, officially sounding the charge toward the 2.0 million unit strategic goal.

01. Vitality Opening: Full Horsepower to the Future

On the morning of February 27th, the vitality run officially kicked off. Employees from various war zones and departments were in high spirits, using their footsteps to measure the road of progress and sweat to interpret the spirit of struggle.

Chen Zhifu, Vice Chairman and Party Branch Secretary of Zuboo, delivered the opening speech. He explained the significance of the annual run, emphasizing that the core lies in persistence and breakthroughs.

By holding this event for three consecutive years, Zuboo has deeply integrated sportsmanship into its corporate culture. "Full Horsepower" is no longer just a slogan, but a conscious action for all Zuboo people.

On the track, contestants competed fiercely, showing tenacious willpower and a belief in victory. This run served as both physical tempering and a spiritual baptism for the 2026 journey.

02. Empowerment: Strengthening Internal Foundations

On the afternoon of the 27th, the conference transitioned into the training and empowerment phase. A dry-goods-packed professional training session was launched, focusing on core dimensions such as terminal operations, store image, technical selling points, after-sales processes, and quality control.

The training directly addressed frontline "pain points," ranging from standardized store construction to technical troubleshooting and service awareness. Through systematic learning, the marketing team solidified their professional foundation and enhanced their practical combat capabilities for the upcoming market offensive.

03. Strategic Navigation: Anchoring the 2.0 Million Goal

February 28th marked the core agenda of the conference. The Zuboo "generals" stood ready for the new year's strategic deployment.

Zuboo Chairman Wang Luhua heavily released the 2026 Group Strategy. He noted that 2026 is the 20th anniversary of Zuboo and the decisive year to sprint toward the 2 million units sales target. Amidst the deepening of "New National Standards" and the reshaping of the industry, Zuboo sees a golden opportunity for "overtaking on corners".

Chairman Wang emphasized that "2 million" is a reflection of comprehensive strength and market confidence. The group will focus on product innovation, quality control, channel deepening, and team building, moving toward high-quality development alongside its partners.

Following the strategy release, various business heads took the stage to deploy systematic work plans for 2026:

· Wang Qiuchao (Sales Center Director): Released the Q1 sales strategy, defining paths for market attack and channel expansion.

· Li Pan (Marketing Management Director): Explained the internal management system to ignite team morale through better incentive mechanisms.

· Ye Zhongzheng (Product Center Director): Released the 2026 H1 "Luxury Model" product matrix to build competitive advantages.

· Wang Xiaolei (North China Regional Manager): Detailed the product planning for the Tianjin base and the rhythm of new product releases.

· Fan Junfeng (Marketing/Brand Deputy Director): Deployed Q1 promotional activities and execution templates for terminal landing.

· Zhang Ying (Operations Center Minister): Explained standardized processes for operations and after-sales service to improve efficiency.

04. Recognition and Vow: The March Begins

The conference featured an award ceremony to honor outstanding individuals from 2025, including the Gold Sales Award and Excellence Award. These winners serve as the power source for Zuboo’s continuous breakthroughs.

The most stirring moment was the Vow of War. Heads of various war zones took the stage to sign "Military Orders," pledging to complete the 2026 marketing goals with iron execution and a belief in victory.

This conference was more than a strategic briefing; it was a gathering of spirit. From the passion of the run to the empowerment of training and the majesty of the oath, Zuboo is now fully armed in both thought and action.

Conclusion

Leap with Zuboo 2026. The horn for the new journey has sounded. All Zuboo people will treat the "start as a decisive battle," using their performance to fulfill their promises and write a brilliant chapter for the 20th anniversary!