Zuboo 2026 Spring New Series Launch Conference

At the vernal equinox, all things flourish. On March 20, the highly anticipated Zuboo (Five-Star Diamond Leopard) 2026 Spring New Product Launch Conference was grandly held at Taizhou Phoenix Villa. The core executive team of Zuboo Group, core suppliers, national dealers, and industry media gathered together to witness this grand event.

This conference is not only a key milestone in Zuboo's 20-year journey, but also a solemn declaration of its strategic resolve and determination to evolve during a period of profound industry transformation. At this critical juncture where the new national standard has been fully implemented and the industry is moving toward high-quality development, through this grand event, Zuboo successfully injected surging momentum into its comprehensive advancement in 2026.

Launch of the New “1234” Strategy Anchoring the Core Goal of Value Leadership

At the beginning of the conference, Mr. Wang Luhua, Chairman of Zuboo Group, delivered a strategic speech. Chairman Wang deeply analyzed the underlying logic of the industry's transition from price competition to value competition, and grandly unveiled the Group's core strategy for the next five years — the “1234” Strategy.

Over the next five years, Zuboo will anchor “1” core goal: Value Leadership; emphasize “2” wheels of drive: Product Drive and Channel Intensive Cultivation advancing in parallel; consolidate “3” major supports: Technological Innovation, Intelligent Manufacturing, and Supply Chain Optimization; and clarify “4” development directions: Brand Premiumization, Channel Grid-based Management, Product Intelligentization, and Market Globalization.

Chairman Wang pointed out: “There are no real winners in price wars—only companies that adhere to quality bottom line, build trust-based competitiveness, can navigate through cycles.” This not only sets a clear course for Zuboo over the next five years, but also sends a strong signal to the entire industry — Zuboo is determined to be a long-term practitioner of value competition with long-termism!

Uphold the Quality Bottom Line Consolidate the Foundation of Product Trust

In the product dimension, Mr. Ye Zhongzheng, Director of the Product Center of Zuboo Group, deeply analyzed the industry changes following the full implementation of the new national standard. He believes that the core value of the new national standard lies in taking safety as the bottom line while comprehensively upgrading performance, materials, and intelligence — which is precisely where Zuboo's opportunity lies.

Following this, the core product showcase segment began, and the Zuboo 2026 Spring New Product Matrix made a stunning debut. It introduced multiple new national standard-compliant models including EQ1, EQ2, EQ3, EQ14, EN1, EN2, EN3, etc., which, while meeting compliance requirements, integrate high-aesthetic design and elegant lines to satisfy the aesthetic preferences of different user groups. The delivery vehicle series launched four single-rider models — TF 760, TK 760, TR 760, T860 — with extreme efficiency, rugged durability, and zero-compromise reliability as core selling points, ensuring riders' safety and dependability under extreme working conditions.

In addition, for mountain-area users, mountain-optimized power-version models with enhanced heat dissipation systems were introduced to address the pain point of thermal degradation during long-distance climbing. High-speed electric motorcycles cover multiple scenarios including urban commuting, leisure riding, and competitive sports, with powerful performance satisfying diverse user needs.

Subsequently, Mr. Xu Xu, Deputy Director of the Product Center of Zuboo Group, further explained the implementation path of the product strategy from the two dimensions of value differentiation and quality bottom line. The southern market focuses on compact and fashionable scooter models, capturing young consumers with high cost-performance and agile appearance; the northern market strengthens the power performance and solid structure of frame-based models, ensuring even entry-level versions remain sturdy, reliable, and long-lasting.

Quality is the lifeblood of Zuboo. Zuboo's goal is to create the core label of “low price but not low quality”, making trust the only reason users choose Zuboo!

Production-Sales Collaboration Defining a Good Vehicle with “First” and “Unique”

In the manufacturing and quality section, Mr. Yang Guoping, General Manager of Zuboo New Energy, and Mr. Jin Taotao, General Manager of the Taizhou Base, jointly took the stage and shared deep thoughts on “building good vehicles.”

Zuboo believes the right to define a good vehicle must be returned to consumers. They emphasized that product attributes must possess “First” and “Unique” distinctive selling points, and sharply pointed out: “What we want is not transaction rate, but repurchase rate!” This requires products to have lifecycle resilience starting from the R&D stage.

Centered on the core principle of “Quality as the Foundation, Service as the Root”, Zuboo showcased the Taizhou Base's hard-core capabilities in intelligent manufacturing upgrades, full-process quality control, and supply assurance, emphasizing that a strong manufacturing foundation is the greatest confidence for Zuboo to fulfill its promise that “Quality is the Lifeblood.”

Not Just Selling Vehicles But Building a Diversified Brand Ecosystem

The speech by the Director of the Marketing Management Center of Zuboo Group revealed a major shift in Zuboo's brand reach strategy for 2026. In 2026, Zuboo's marketing strategy will revolve around six major dimensions: brand upgrading, channel deep cultivation, retail efficiency improvement, new product detonation, event-based breakout, and 20th anniversary gratitude & win-win.

The Marketing Director emphasized: In 2026, Zuboo will not just sell vehicles — it will build the brand, build models, and build an ecosystem. This shift marks that Zuboo's marketing focus will turn toward occupying user mindshare and operating full-domain traffic.

Twenty Years of Tempering Manufacturers and Dealers United, Vowing to Embark on the 2 Million Unit New Journey

Mr. Wang Qiu Chao, Director of the Sales Center of Zuboo Group, delivered a comprehensive deployment of sales implementation work. His speech centered on the core theme of “Zuboo 20th Anniversary, Target 2 Million Units”, calling on all marketing forces to “unite internally and externally, and forge ahead with perseverance,” turning Zuboo's strategic blueprint into tangible terminal results.

The most passionate moment of the conference was the core dealers' tribute ceremony for the 20th anniversary oath. National core dealer representatives stepped onto the stage and, in the presence of all guests, solemnly swore the oath of “20th Anniversary, 2 Million Units”! This moment was not only the highest tribute to Zuboo's 20 years of trials and hardships, but also demonstrated its unwavering belief as it embarks on a new journey.

Summary

The Zuboo 2026 Spring New Product Launch Conference was more than just a concentrated showcase of new products — it was a strategic update that touched the very essence of development. From the release of the “1234” strategy, to the building of product quality trust, and then to the ecological transformation on the marketing side, Zuboo fully demonstrated to the industry a complete logic of accelerating its evolution toward a value-oriented brand.

Taking the 20th anniversary as a new starting line and 2 million units as a phased milestone, Zuboo is fully prepared. In this endless long-distance race, Zuboo is advancing with profound insight, firm steps, and high-spirited fighting spirit to embrace its own golden era!